Cinemafique

Taking the filler out of filmmaking.

‘Harry Potter’ IMAX Delayed

Posted by Brian on 06/09/2009

Harry Potter And The Half Blood PrinceSource: THR

Shares of Imax dropped 4% on Monday after investors discovered Harry Potter and the Half-Blood Prince won’t arrive at Imax theaters until two weeks after the film opens on regular screens. The two-week delay comes from Warner Bros. decision to push Potter from its originally scheduled November 2008 opening. The new July opening overlaps with Imax’s monthlong showings dedicated to Paramount’s Transformers: Revenge of the Fallen. I dunno. Harry Potter would be cool on IMAX, but I’d way rather see Transformers beat the hell out of each other on a 70ft screen. And it may not all be bad.

Harry Potter still has a 12-minute 3D Imax exclusive scene. “There will obviously be some consumers that choose to wait for the Imax version with its 3-D scenes or will choose to see it for a second time, but we no not believe this will be enough to offset the negative impact from the move,” Merriman Curhan Ford analyst Eric Wold said.

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